Affiliate marketing is a type of performance-based marketing where businesses or advertisers reward affiliates for each visitor or customer brought in by the affiliate’s own marketing efforts. Affiliates can be individuals or companies who promote products or services and receive a commission for each sale, lead, or action generated through their marketing activities. This marketing strategy leverages the influence and reach of various affiliates to drive traffic and conversions for the advertiser, creating a win-win situation where the advertiser gains sales, and the affiliate earns a commission for successful referrals.

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