Backlinks are links from one webpage to another, and they serve as pathways between different websites on the internet. They are crucial in the world of Search Engine Optimization (SEO) as they signal to search engines the relevance, credibility, and authority of a website. When a reputable website links to another, it’s akin to an endorsement, indicating to search engines that the content being linked to is valuable and reliable.
The more high-quality backlinks a website earns from trustworthy and relevant sources, the more favourable its SEO performance is likely to be. Search engines like Google often consider backlinks as a measure of a website’s quality and use this information to rank web pages in search results. While backlinks are not the sole factor in SEO, they are a critical element that can significantly impact a site’s visibility and ranking in search engine results pages.