Bounce rate is a metric used in web analytics to measure the percentage of visitors who land on a webpage and then exit the site without interacting further or navigating to other pages within the same website. In essence, it represents the proportion of visitors who “bounce” away after viewing only a single page and not engaging with other content.
A high bounce rate often indicates that visitors are not finding what they expected, leading them to leave the site quickly. This can suggest issues such as irrelevant content, slow page speed, poor user experience, or other factors that deter users from exploring the site further.
Conversely, a low bounce rate is generally seen as positive, indicating that visitors are engaging with the content and exploring multiple pages within the site. Bounce rate is an essential metric for website owners and marketers to evaluate the effectiveness of web pages and user engagement.