In e-commerce, bundle pricing strategy involves offering multiple related products or services as a single package for a combined price. Customers have the option to purchase the bundled items together at a discount compared to buying them individually. This strategy aims to increase the average transaction value, encourage customers to buy more, and simplify the shopping process by presenting related items as a convenient package deal. E-commerce businesses use bundle pricing to drive sales, promote cross-selling, and enhance the overall shopping experience for their customers.

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