A Call-to-Action (CTA) is a prompt or directive used in marketing, advertising, or on a website to encourage the audience to take a specific action. CTAs are designed to provoke an immediate response from the viewer, typically guiding them to do something, such as clicking a button, filling out a form, making a purchase, subscribing, or contacting the company. CTAs are crucial in digital marketing and web design to engage and convert visitors into customers, guiding them through the desired user journey. Effective CTAs are typically clear, concise, and use action-oriented language to compel users to act in a way that benefits the business, such as making a purchase or signing up for a newsletter.