The term “choke price” refers to the specific price level at which the demand for a product or service drops to zero. It represents the point on a supply and demand graph where the demand curve intersects with the vertical axis, indicating the price at which consumers are no longer willing to purchase the product. Businesses often consider the choke price when setting pricing strategies, as it marks the threshold beyond which consumer interest significantly diminishes. The phenomenon is particularly relevant in discussions about commodities, natural resources, and other goods where consumer demand is sensitive to price fluctuations.

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