Competitive Intelligence (CI) is the systematic collection and analysis of external information about competitors and the broader industry to inform strategic decision-making. It involves gathering data from diverse sources, evaluating market trends, and identifying competitive strengths and weaknesses. The goal is to gain insights that enable organizations to anticipate market changes, identify opportunities, and effectively position themselves in the industry. CI plays a crucial role in providing a competitive edge by helping businesses make informed decisions based on a comprehensive understanding of their external environment. Ethical considerations are integral, ensuring adherence to legal standards and industry norms. Overall, CI is a dynamic and ongoing process that empowers organizations to stay ahead in a competitive landscape.