Competitor monitoring in e-commerce refers to the systematic and continuous tracking of activities, strategies, and performance of competitors within the online retail space. This involves observing aspects such as pricing strategies, product offerings, customer reviews, website features, digital marketing efforts, and overall market positioning. The goal is to gain valuable insights into the competitive landscape, identify opportunities or threats, and make informed decisions to enhance the competitiveness of an e-commerce business. This process helps e-commerce businesses stay agile, optimize pricing and marketing strategies, and adapt to changes in the online market to maintain or improve their market position.