A conversion funnel is a marketing framework that outlines the stages a potential customer goes through before completing a desired action, such as making a purchase. The funnel includes awareness, interest, consideration, and intent stages, resembling a tapering process. Marketers use this model to understand and optimize the customer journey. The stages involve moving from initial awareness to heightened interest, comprehensive consideration, and finally, a clear intent to make a purchase. The funnel acknowledges that not all potential customers progress through every stage, allowing businesses to tailor strategies and address specific challenges at each point. Digital analytics play a key role in refining and optimizing the funnel by providing insights into user behaviors. Ultimately, the conversion funnel is a fundamental tool for businesses to enhance marketing strategies and improve the likelihood of converting potential customers into loyal patrons.