Conversion rate optimization (CRO) is the systematic process of improving the percentage of website or app visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a service. The goal of CRO is to enhance the overall performance of a website or digital platform by optimizing various elements, including design, content, and user experience, to encourage a higher conversion rate. This involves analyzing user behavior through data and feedback, testing different variations of elements (such as headlines, buttons, and images), and implementing changes that lead to increased conversions. The ultimate aim is to maximize the effectiveness of a website or app in achieving its specific goals and objectives. CRO is an ongoing, data-driven process that aims to create a more seamless and compelling experience for users, ultimately improving the return on investment for businesses.