Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product. This business model is advantageous for entrepreneurs as it eliminates the need for inventory storage and upfront investment in stock. Dropshipping allows retailers to focus on marketing, sales, and customer service while relying on a network of suppliers to handle the logistics of product storage and shipment. While it offers flexibility and low startup costs, dropshipping also comes with challenges such as potential product availability issues and lower profit margins compared to traditional retail models.