MAP monitoring stands for Minimum Advertised Price monitoring. It is a practice employed by manufacturers, brands, or distributors to ensure that their products are advertised or sold by retailers at or above a specified minimum price. The minimum advertised price is set by the manufacturer or brand to maintain pricing integrity, protect brand image, and prevent price erosion.
MAP monitoring involves regularly checking various online and offline channels to ensure that retailers are complying with the agreed-upon minimum advertised prices. Violations of MAP policies may lead to consequences such as warnings, loss of cooperation, or, in some cases, termination of the business relationship between the manufacturer or brand and the non-compliant retailer. MAP monitoring helps manufacturers maintain control over their brand image and pricing strategy in the marketplace.