Omnichannel pricing refers to maintaining consistent pricing across all sales channels where customers can purchase products. These channels may include:
- Physical stores
- Online website
- Mobile apps
- Catalogs
- Marketplaces
- Pop-up shops
The goal of omnichannel pricing is to provide customers with transparency and a seamless buying experience regardless of where they shop. Consistent pricing avoids confusion and builds trust in the brand.
However, certain channels like online may require different pricing to account for factors like free shipping and returns. Advanced omnichannel pricing strategies also use different prices dynamically based on customer behavior, nearby competitors’ pricing, and inventory levels across stores.
Advanced omnichannel pricing strategies aim to achieve true omnichannel pricing at scale by monitoring prices everywhere and automatically syncing them across channels in real-time. This optimizes revenues while enhancing customer satisfaction.