Search engine optimization (SEO) refers to the process of improving your website to increase the number of visitors from search engines like Google, Bing, and Yahoo. The main goal of SEO is to raise your website’s visibility in organic or unpaid search engine results pages (SERPs).
Some key components of SEO include:
- On-page SEO: This involves optimizing individual web pages on your site with relevant titles, descriptions, keywords in content, headings, internal links etc.
- Off-page SEO: This includes activities that involve other websites, like link building, social media sharing, local citations and directory submissions to get backlinks to your site.
- Technical SEO: Using website speed, security, mobile responsiveness and eliminating errors to improve user experience factors search engines consider.
- Keyword research: Finding relevant, commercial intent keywords and phrases your target audience is searching for to rank pages accordingly.
- Content marketing: Creating optimized blogs, articles, videos or infographics aimed at drawing organic traffic from search queries.
The goal of SEO is to have relevant, high-quality pages rank highly in organic search results to drive qualified traffic without any direct advertising costs. Regular SEO efforts and measurements help boost organic search visibility long-term.