Social commerce refers to e-commerce activities conducted through social media and networks. It utilizes social platforms and connections as part of the shopping experience.
- Users browse, research, and purchase products directly through social sites like Facebook, Instagram, Pinterest and blogs.
- Social sharing features help increase visibility of featured products to broader networks.
- Influencers with large followings are leveraged to expose audiences to new brands and drive sales.
- Businesses develop communities around shared interests to foster ongoing customer engagement.
- Social proof like comments, reviews and ratings from connections shape purchase decisions.
- Platforms incorporate shopping and transaction features to facilitate checkout without leaving the network.
- Data on social behaviors provides insights into desirable products and targeting highly engaged communities.
Leveraging social influence within existing user relationships and activity streams extends e-commerce reach by integrating shopping seamlessly into online social experiences.