Units per transaction (UPT) refers to the average number of individual items purchased together in a single transaction or order.
- It is calculated by dividing the total number of items sold by the total number of transactions/orders within a given period.
- A higher UPT indicates customers are buying more things at once on average per purchase.
- Retailers aim to increase UPT by bundling complementary products, suggesting additional items, and making shopping/checkout convenient.
- Monitoring UPT can reveal the effectiveness of cross-selling, up-selling, and merchandising strategies.
- It affects metrics like average order value, fulfillment costs, and the likelihood of repeat/future purchases.
- Factors like item availability, pricing, assortments, and marketing promotions influence customers’ average cart size.
Tracking UPT over time provides insights into customer purchasing behavior and guidance on optimizing shopping experiences to boost multiple item orders and the total value of each sale transaction.