Last updated: 06.06.2025

This Privacy Policy explains how PricingCraft LLC (“Licensor”, “we”, “us”, or “our”) collects, uses, stores, and protects your personal data when you access or use the PricingCraft SaaS platform (“Service”). It also explains your rights under applicable data protection laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Personal Information Protection and Electronic Documents Act (PIPEDA).

1. Data We Collect

We collect Personal Data that you directly provide to us when you create an account, use the Service, or communicate with us. This typically includes the following categories of Personal Data:

  • Account and Contact Data: Such as your name, email address, company name, login credentials (username and encrypted password), and other contact information you provide during registration or when managing your account.
  • Service Usage Data: Information about how you interact with and use the Service, including IP address, access dates and times, features used, and configuration settings. This data helps us to provide, maintain, and improve the Service.
  • Licensee Content: Any data, information, text, images, or other materials that you or your authorized users directly provide, upload, input, transmit, or store within the Service, which may contain Personal Data. You are solely responsible for ensuring the legality and appropriateness of any Personal Data included in your Licensee Content.
  • Payment and Billing Information: If you subscribe to a paid plan, we collect billing details (e.g., billing address, payment method information). This information is primarily handled by third-party payment processors, and we only retain limited information necessary for transaction records.
  • Cookies and Similar Tracking Technologies: As described in Section 8, we use these technologies to enhance user experience and analyze Service usage.

Important Note on Data Collection from Third-Party Websites:
PricingCraft LLC does not collect or process Personal Data from third-party websites or sources for its core price monitoring Service. Our data collection from third-party sites focuses exclusively on public, non-personal data such as product prices, specifications, and availability. We do not intentionally collect or process any special categories of Personal Data (e.g., racial or ethnic origin, political opinions, religious beliefs, or health data). Please do not submit such data via the Service or configure the Service to collect such data from third-party sources.

2. Legal Basis for Processing

We process your personal data based on the following legal grounds:
• Your consent
• Performance of a contract
• Compliance with legal obligations
• Legitimate interests, provided such interests are not overridden by your rights

3. How We Use Data and Our Role as Controller/Processor

We use your Personal Data for the following purposes:

  • To Provide, Maintain, and Improve our Service: This includes managing your account, providing technical support, and ensuring the Service’s functionality. For this purpose, we act as a Data Controller for your Account and Contact Data, Service Usage Data, and Payment and Billing Information.
  • To Process Licensee Content: If your Licensee Content contains Personal Data, we will process it solely according to your instructions to deliver the Service. For this purpose, we act as a Data Processor, and you remain the Data Controller of such Personal Data.
  • To Authenticate Users and Manage Accounts: To allow you to access and manage your account. (Controller)
  • To Process Payments and Issue Invoices: To manage your subscriptions and billing. (Controller)
  • To Respond to Support Requests: To provide assistance and resolve issues you may encounter. (Controller)
  • To Send Service-Related Communications: To inform you about updates, maintenance, or important notices regarding the Service. (Controller)
  • To Comply with Legal Obligations: To meet our legal and regulatory requirements. (Controller)

We collect and process only the Personal Data that is necessary and relevant for the purposes described in this Policy. In accordance with the principle of data minimization under GDPR, we do not collect data that is excessive or unrelated to the specific purposes for which it is processed. We also take steps to ensure that Personal Data is kept accurate, up to date, and retained only for as long as necessary.

4. Sharing and Disclosure

We do not sell your personal data. We may share your data with:
• Authorized personnel of PricingCraft LLC
• Our sub-processors: Amazon Web Services (AWS), Google Cloud
• Legal authorities, if required by law
• Contractors and service providers under confidentiality agreements

5. International Transfers

Your Personal Data may be stored and processed in countries outside of your jurisdiction. Where required, we implement safeguards such as Standard Contractual Clauses (SCCs) to ensure adequate protection, both for data where we act as Controller and for data where we act as Processor (as further detailed in our Data Processing Agreement).

6. Data Retention

We retain personal data only as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Once these purposes have been fulfilled or the applicable retention period has expired, your personal information will be securely deleted or anonymized.

7. Your Rights

Depending on your location, you may have the following rights:
• Access your personal data
• Correct inaccurate data
• Delete your data (“right to be forgotten”)
• Restrict or object to processing
• Port your data to another provider
• Withdraw your consent at any time
• Lodge a complaint with a supervisory authority
To exercise these rights, contact us at hello@pricingcraft.com

8. Cookies and Tracking

We use cookies and similar technologies to enhance user experience and analyze usage. For more details, please see our Cookie Policy. You may control cookie settings through your browser.

9. Data Security

We implement appropriate technical and organizational measures to secure your data, including encryption, access control, and regular monitoring.

10. Children’s Privacy

The Service is not intended for individuals under 18 years of age. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that we have collected such data, we will delete it without undue delay.

11. Changes to This Policy

We may update this Policy from time to time to reflect changes in law, our practices, or the Service. For material changes, we will notify you via one or more of the following: email, in-app notifications, a notice on our website, or through your account dashboard. Continued use of the Service after such updates constitutes your acceptance of the revised Policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or your personal data, please contact us at: hello@pricingcraft.com